Create a Sentence for Each of the Concepts. Upload Video.

Video concepts are only as practiced as how you pitch them. Your video agency may take the adjacent 'Got Milk' entrada on your easily, merely if you go into the meeting rambling and unprepared, it won't matter.

In this article, we'll comprehend how to ace your video concept pitch meeting by covering what should become into your pitch deck.

1. Read your artistic brief twice
2. Pair strategy with creative
3. Sum up your pitch deck in two sentences
4. Arts and crafts a mood board
5. Break your video concept into references
6. Show a storyboard
7. Revise, revise, revise your pitch deck
8. Practice holding your footing
9. Know the numbers

Pitch a Video Concept That Wins over Clients

1. Read your creative brief twice

The All-time Creative Brief Template For Video Agencies [Free Download] - Cover

Before you grab some Scarlet Bull, Doritos, and pause out into artistic frenzy, take a look at your creative brief again.

From scheduling to target demos, your artistic brief should guide yous every bit y'all start your brainstorming sessions. You should always place your client needs above your own stylistic ideas and your creative brief should e'er guide your actions.

Subsequently all, the creative brief is what gets yous a pitch meeting in the first place. While your video concept will exist far more fleshed out and go into the 'fun stuff,' you have to brand sure you lot live up to the promises of your creative brief.

Effort THIS FREE Creative Cursory TEMPLATE

Your creative cursory is what gets yous clients. Containing all the essential information about your video agency's approach, it'southward invaluable. We've optimized our creative brief template for video concepts and video agencies.

PITCH A VIDEO CONCEPT THAT WINS OVER CLIENTS

ii. Pair strategy with artistic

It's like shooting fish in a barrel to become lost in a really slick video concept. When considering your camera angles, opening shots, and soundtrack, you tin lose track of why you created it in the start place.

Knowing how to pitch a concept is beingness able to pair a physical benefit to each stylistic decision yous make.

Every bit you brainstorm video concepts for your pitch deck, work from strategy backwards. Back upwardly each creative conclusion, whether information technology'southward the look of a character, some dialogue, the final tagline, with a marketing strategy.

Simply that doesn't mean you should just create from data. As cool and fun ideas pop up, you should find ways to brand them powerful assets to your client in your pitch deck...what is a pitch deck?

WHAT IS A PITCH DECK?

Your pitch deck is the presentation you lot give to your potential client to sell your video concept. Information technology'southward the visuals you'll pair with your well-constructed comments.

While it's tempting to just plow your creative brief for video into a slideshow, a successful agency pitch presentation should have its ain life. When brainstorming how to pitch an thought, write a script first and and then make the visuals to dorsum information technology up.

PITCH A VIDEO CONCEPT THAT WINS OVER CLIENTS

3. Sum up your pitch deck in two sentences

While your video concept volition generally probable only final xxx seconds long (and it probably should exist), you should always be able to reduce your video concept into a two judgement story.

With every video concept you develop, you should exist able to list:

• The hero(es): the focus of your content. They fit inside the demographic of the customer.
• The villain(s): the obstruction of your heroes. Information technology'due south probable the problem your customer's product solves (if you're making a product commercial)
• The how: how your video portrays the conflict. Does your hero win? Does the villain win? How do they do it?

Your concept video two sentence pitch should address all of these concerns. If your video has a tagline, it should be able to serves a title for these items.

VIDEO CONCEPT EXAMPLE

Let's say I wanted to prepare a video concept for a tanning bed company. For the sake of hypothetical, let's say I wanted to include a series of shots of sad pale people with a final phone call to action: get tan today. I could easily sum this up as: Beingness pale sucks. The merely reply is to become tan.

In those sentences, I address the hero (pale people), the villain (depression), and the how of how they relate: you can be happy with a tan.

While you can apply a video concept template to harness your ideas, mastering your pitch is knowing to how to write a video concept logline.

PITCH A VIDEO CONCEPT THAT WINS OVER CLIENTS

4. Craft a mood board

Top 14 Mood Board Apps of 2017 for Video Production [with FREE Template]

A picture may be worth a one thousand words, simply when discussing how to pitch an idea, the less words the ameliorate.

When you lot prep your video concept, the more than pictures y'all have the better. When you go to meet with clients, carefully prepare a moodboard.

A mood board is nothing more than a collection of inspiration pictures. They can speak to the color palette, the project's feeling, or what a character will look like.

Past using a moodboard app, you lot tin can save yourself the hassle and create stunning inspiration boards that will wow your clients.

PITCH A VIDEO CONCEPT THAT WINS OVER CLIENTS

5. Suspension your video concept into references

Knowing how to pitch a concept is a matter of getting clients to see your vision to way you lot see it.

But considering your video concept will be brand spanking new, yous need reference videos to describe the tone, look, and feel of your work.

If I said that I wanted to brand a funny sci fi film, you lot don't really accept a clear view of what I'm thinking. If I said I wanted to make a cross between Star Expedition and The Part, a clearer picture begins to paint itself.

When making a production pitch, have references bachelor for all aspects of your video concept.  If someone asks how your video concept looks, be able to show ii clips that capture that.

PITCH A VIDEO CONCEPT THAT WINS OVER CLIENTS

6. Evidence a storyboard

Top xi Storyboard Software of 2017 (with free Storyboard Templates) - StudioBinder View - Browser

Sometimes people volition read the commencement few pages of your preliminary script in a pitch coming together. While the forcefulness of your words has weight, pairing with some storyboards takes it to the next level.

Not unlike animatic, a storyboard paired with a reading of your script paints the clearest motion-picture show for your clients. With lots of storyboard software out in that location, at that place's really no excuse not to have one.

While yous can storyboard whatsoever part of your video concept, start with the first couple frames to leave your clients wanting more.

HOW TO Brand A STORYBOARD SLIDESHOW

While your storyboard slideshow fits nicely in an advertizement pitch deck, creating ane is often a scramble to gather your frames and then scan them into a computer. In StudioBinder, you tin easily import your boards. It'll automatically generate a slideshow, as well as, a link y'all tin send to your clients for the pitch coming together.

PITCH A VIDEO CONCEPT THAT WINS OVER CLIENTS

7. Revise, revise, revise your pitch deck

While you lot get together the inspiration y'all'll demand to wow your clients, practise your video concept pitch for your team and anyone who will listen.

There'southward zip worse than someone who reads directly off of the slides. Because a pitch is all almost getting someone else to see the concept the way you lot do, revision is the bedrock of a successful sell.

Run your video concept pitch for your teammates one time a week, taking careful notes. But don't lose track of them.

By using a workflow platform, you can not only upload your pitch deck, you lot can besides brand comments and assign tasks. And the beauty of it all, is that you'll never lose anything.

PITCH A VIDEO CONCEPT THAT WINS OVER CLIENTS

8. Exercise belongings your basis

After you've prepared your video concept, you may think you're set to burst into the conference room and testify the dominate people what you're made of.

But the client may not beloved your production pitch. It happens.

In this case you have to be prepared to defend all of your project. Backtracking makes your video concept look not well thought out. By strongly and firmly agreement each artistic option in your pitch deck (run across point 2), you await stronger and more polished.

Of course, you'll accept to let your client brand some alterations, but these should only exist small tweaks.

PITCH A VIDEO CONCEPT THAT WINS OVER CLIENTS

nine. Know the numbers

How many characters does your video concept need? How many days will it take to shoot?

While this should always be outlined on your creative brief, in the meeting, you should know your figures and specially upkeep off of the tiptop of your head.

It never hurts to create a script breakdown study, and then you know exactly all the particulars.

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Conclusion

Learning how to pitch video concepts takes hours of preparation. You can't just go into the meeting with a half-filled out video handling template and spitball.

To define spitballing in this state of affairs, it means you look flustered. By vetting and laying out your creative corporate video ideas ahead of time, you'll set yourself upwards for victory.

How do you prep your own video concept proposals? Drop us a note in the comments.

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Source: https://www.studiobinder.com/blog/pitch-video-concept/

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